15 Must-Have Social Media Management Tools For 2023

As a business owner or freelancer, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many platforms and options out there, it can be overwhelming to manage all your social media profiles effectively. That's where social media management platform come in. 

These social media manager tools help you automate and streamline your social media efforts, so you can focus on other aspects of your business. We list 15 must-have tools for your social media management toolkit.

The Benefits of Social Media Management Tools

• Social media management tools can help you save time and energy by automating repetitive tasks. For example, scheduling posts in advance, automating post publishing, and monitoring mentions and hashtags. This allows you to focus on creating quality content and engaging with your audience.

• Social media management tools can help you keep track of all your social media networks in one place. This makes it easy to post updates and monitor your activity across all channels, without having to log in to each one separately.

• Social media management tools can help you quickly respond to comments and messages. This is important for maintaining a good relationship with your followers and addressing any customer service issues in a timely manner.

• Social media management solution can help you create professional-looking posts and graphics. Many tools come with built-in design features and templates, making it easy to create visually appealing posts and graphics without the need for expensive design software. This can make your social profile more visually appealing and help you attract new followers.

Overall, social media management tools can be very beneficial for businesses and individuals alike. They can save you time and energy, help you keep track of your social media profiles, and even create professional-looking posts and graphics.

The 15 Must-Have tools for your social media management toolkit

These 15 essential social media manager tools below will help you schedule and publish content, track social engagement and your social media analytics, and generally make your life easier. So if you're ready to streamline your social media process, read on for the must-have marketing tools for your social media management toolkit!

Hootsuite

If you're looking for a social media management platform, Hootsuite should be at the top of your list. Hootsuite gives you the ability to manage all your social media networks in one place. This can save you a lot of time and energy, especially if you have multiple accounts.

Hootsuite also provides some great features for managing your accounts. For example, you can schedule posts in advance, so you don't have to worry about forgetting to post something. You can also track who is talking about your brand and get insights into what people are saying.

Overall, Hootsuite is a great choice for anyone looking for a social media management toolkit. It's packed with features, and it's very user-friendly.

Price : Hootsuite pricing start at $99/month. A free 30-Day trial is also available.

Pros :

✅ Helps you save time by managing all your social media networks in one place.

✅ Automates some tasks, like posting content at the best times for better social media engagement.

✅ Comes with powerful tools for analyzing your social media performance.

✅ Lets you collaborate with team members on social media campaigns.

✅ Gives you the ability to schedule content ahead of time.

Cons:

❌ Can be overwhelming to keep track of everything in one place.

❌ The automation features can sometimes result in lower-quality content being posted.

❌ The analysis tools can be complex to use and understand.

AgoraPulse

AgoraPulse is a social media management tool that allows you to manage all your social media accounts in one place. It gives you the ability to see all of your posts and comments in one place, so you can easily keep track of what's going on. You can also use AgoraPulse to schedule posts and track your analytics.

AgoraPulse is a great tool for small businesses and solopreneurs who want to be able to easily manage their social channels. It's also a good choice for people who would like to be able to track their analytics and schedule posts in advance.

Price : Free Plan, with paid plans starting at $49 per month.

Try AgoraPulse free for 30 days and no credit card required

Pros:

✅ Easy to use, many advanced features.

✅ Allows you to manage your social media in one place.

✅ Helps you keep track of what's going on with your social media accounts.

✅ Gives you the ability to schedule social media posts.

✅ Helps you track your analytics.

Cons:

❌ Can be expensive.

❌ Limited features for some users.

❌ Some users find it difficult to navigate.

CoSchedule

CoSchedule is the ultimate social media management software. You can plan and automate your social media content on all of your accounts in one place. You can use CoSchedule to schedule social posts, collaborate with other team members, set up a post planner for your team, track engagement and analyze performance of all posts.

CoSchedule is the best way to plan and execute your social media strategy. It's a powerful, yet simple editorial calendar for marketers and creatives.

Price : Free plan, with paid plans starting at $29 per user per month.

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Pros:

✅ Helps you plan and automate your social media content in a single platform.

✅ You can collaborate with other team members.

✅ You can set up a posting schedule for your team.

✅ You can track engagement and analyze performance of all posts.

✅ Helps you save time by allowing you to manage all of your social media networks in one place.

Cons:

❌ Some features are only available with the paid version of the tool.

❌ There is a learning curve associated with using the tool effectively.

❌ The tool may be overkill for those who only have one or two social media accounts to manage.

Crowdfire

Crowdfire is a social media management tool that helps businesses discover, schedule and manage all their social accounts from one central location. It has a variety of features that simplify the process of managing social media, including content curation, scheduling, and analytics. With Crowdfire, businesses can discover relevant content based on their topics of interest, automatically discover articles and images that their audience will love, and schedule all their posts in advance.

Additionally, it offers tailored posts for each social network, a queue meter to ensure that your timeline is active for the next 7 days, and a report builder for creating custom professional reports. It also has an analytics feature that allows businesses to track their ROI, understand their performance and refine their strategies, as well as competitor analysis to compare their performance against others in their industry.

Price : Free Plan, with paid plans starting at $7.48 per month.

Try CrowdFire

Pros:

✅ Tracks followings/followers accurately.

✅ Can link to most popular social media accounts.

✅ Excellent post scheduling.

✅ Easy to use.

✅ Crowdfire's analytics are quick and accurate.

✅ Monitor mentions, followers, and clicks on posts.

Cons:

❌ Sometimes pulls spammy profiles.

❌ Difficult to link accounts.

❌ No preview of what will post in extension overlay.

❌ Dashboard is not well organized.

Buffer

Buffer is a great social media managers tool because it makes it easy to publish content on multiple platforms. You can simply connect your Buffer account to your social profile and then schedule your content in advance. Buffer will then automatically publish your content at the scheduled time.

Buffer is also a great tool for tracking the performance of your content. The analytics feature lets you see how many people have engaged with your content, including likes, comments, and shares. This information can be helpful in determining what type of content is most popular with your audience.

Price : Free Plan, with paid plans starting at $5/month per channel.

Pros:

✅ Easy to use.

✅ Automates content sharing.

✅ Great for managing multiple social accounts.

✅ Helps you schedule Social media posts in advance.

✅ Provides analytics to help you measure your performance and additional features.

Cons:

❌ Limited customization options - You can't customize the look and feel of your social content as much as you can with other tools.

❌ Can be difficult to learn - Buffer has many features and can be overwhelming for new users.

Sprout Social

Sprout Social is a social media manager tool that helps businesses grow their social media presence. It provides users with tools to help them post content, engage with their audience, and measure their performance.

It is an essential tool for businesses that want to grow their social networks. It provides users with the ability to post content, engage with their audience, and measure their performance.

With Sprout Social, businesses can create and schedule social posts, social inbox, track who is talking about them online, and measure their social media reach. Sprout Social also provides users with insights and analytics, so they can see how their social media campaigns are performing.

Overall, Sprout Social is a powerful social media management software that can help businesses grow their social media presence. It is packed with features that will help businesses to succeed on social media.

Price : Plans starting at $249/user/month with 30-day trial(billed annually).

Try Sprout Social

Pros:

✅ Helps businesses grow their social media presence.

✅ Provides users with tools to help them post content, engage with their audience, and measure their performance.

✅ Easy to use and user-friendly.

✅ Offers a free trial so that users can try the product before they commit to it.

✅ Wide range of features, making it a versatile tool for businesses.

Cons:

❌ Monthly price can be expensive for some businesses.

❌ Some key features are only available to users who upgrade to the paid version of the product.

❌ Can be overwhelming for users who are new to social media manager tools.

Sendible

Sendible is an essential tool for businesses that want to effectively manage their social media networks. It provides businesses with additional features such as content scheduling, social inbox, team collaboration, and analytics. With these features, businesses can save time and effort in managing their social media accounts. Sendible also offers a free trial, so businesses can try it out before deciding whether to purchase it.

Price: Plans starting at $25 per month with 14-day free trial.

Try Sendible

Pros:

✅ Provides users with a comprehensive suite of key features for managing their social media accounts.

✅ Wide range of integrations with popular social media platforms.

✅ Sendible's user interface is intuitive and easy to use.

✅ Excellent customer support.

✅ Affordably priced.

Cons:

❌ Some users have reported experiencing occasional bugs with the Sendible software.

❌ Social media management key features are not as robust as some of its competitors.

eClincher

eClincher is a comprehensive social media manager tool that allows businesses and marketing agencies to manage all of their social media accounts in one place. The platform offers a range of features including scheduling posts, publishing automation, engagement with social inbox and live social feeds, content curation, keywords and hashtags monitoring, analytics dashboard and reports, mobile app, and 24/7 support. The tool is designed for businesses, brands, marketing agencies, social media managers, and enterprises, and agencies can manage multiple clients with a single eClincher account.

One of the key features of eClincher is its scheduling and automation capabilities. Users can schedule posts to multiple social accounts, profiles, pages, and groups, and also set up publishing automation with Auto Post with queues and Auto Post with RSS feeds. This allows users to maintain an active social media presence without requiring a constant stream of fresh new content and constant scheduling. Additionally, eClincher offers a live analytics dashboard with the option to connect Google Analytics accounts, giving users real-time insights into follower trends, brand mentions, post performance, website traffic, referral domains, and more. Users can also re-post content that has performed well directly from within the analytics view.

Price: Plans starting at $65 per month with free trial and No Credit Card Required.

Try eClincher

Pros:

✅ Ability to tag posts to track topics.

✅ Built-in analytics tools and opportunity to track multiple platforms (including Google Analytics).

✅ Great customer service.

✅ Easy-to-use platform with a variety of features.

✅ Platform is constantly improving and updating.

✅ Instagram hashtag suggestion feature.

✅ Publishing without push notifications.

✅ Customizing channel helps tailor content.

Cons:

❌ Lack of a mobile app.

❌ Issues with posts failing to publish and unclear reasons for failure.

❌ Not able to tag personal profiles on LinkedIn and Facebook.

❌ Problem solving via live chat could be faster.

❌ Instagram stories management not available.

SocialPilot

SocialPilot is a comprehensive social media scheduling and analytics tool that helps social media professionals, digital marketers, and agencies to streamline their social media efforts. With SocialPilot, users can schedule posts to multiple social media platforms like Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Instagram, Vk, Tumblr, and Xing from one place. This feature saves users a lot of time and effort by eliminating the need to log in to multiple platforms to schedule posts.
In addition to scheduling, SocialPilot also offers deep social media analytics and reporting features that provide users with valuable insights into what is working and what isn't. Other important features include a social inbox, social media calendar, bulk scheduling, team collaboration tools, client management, and content curation. SocialPilot is known for its quick support, and any issues are resolved quickly through phone, email, or live chat support. This ensures that users can focus on their social media efforts without having to worry about technical issues.

Price: Plans starting at $25 per month.

Try SocialPilot

Pros:

✅ Ability to schedule posts in advance to multiple platforms at once.

✅ Approval process for team collaboration.

✅ Constantly evolving and adapting to user suggestions.

✅ Readable calendar screen with custom filters.

✅ Excellent analytics.

✅ Integration with more social media channels, including YouTube video uploads.

Cons:

❌ Interface is slightly outdated.

❌ Image dimension issues can be frustrating and erase scheduled posting date and time.

❌ Some lag or delay in certain actions.

❌ No "best time to post" feature currently available.

MeetEdgar

MeetEdgar is a social media management tool that offers automation features for scheduling and organizing content. It has a unique evergreen recycling feature that ensures that posts are seen by a new audience, bringing in more traffic and engagement. The tool now supports Instagram and has a user-friendly interface for organizing content into categories and scheduling when to post. It also allows adding content in bulk or connecting to an RSS feed. It's a powerful tool for small businesses and entrepreneurs looking to boost their online presence.

The tool claims to save time, increase engagement, and drive traffic to a website. MeetEdgar has a scheduling feature that repeats social posts automatically, and a queue management feature that makes sure the queue is never empty. However, some users reported poor customer service, and others found it inferior to other similar tools, with less functions and customization options. It's recommended to try the free trial before committing to a paid plan, and to make sure that you are aware of your needs for social media scheduling and only pay for what you need.

Price : Only paid plans starting at $24.91 per month with 7 days trial.

Pros:

✅ Intuitive and simple scheduling section.

✅ Allows you to set up campaigns to recycle content on a custom schedule.

✅ Pulls in data from website's news feed to make it easy to remember to create posts for it.

✅ Helps streamline automatic posts on social media.

✅ Allows reusing previous ideas for engagement and reengage or engage new people who hadn't seen it the first time.

Cons:

❌ Poor customer service.

❌ Inferior to other similar tools with fewer functions and customization options.

❌ There is a bit of a learning curve on setting the schedules and needs to tweak periodically.

❌ May not be suitable for businesses with low staff to keep social feeds active.

SocialFlow

SocialFlow is a social media management software that helps businesses optimize their social media presence. It provides users with insights into what content is performing well on social media, so they can make informed decisions about what to post. SocialFlow also allows businesses to schedule and publish content, so they can keep their social media presence consistent even when they're busy. Overall, SocialFlow is an essential tool for any business that wants to effectively manage its social media presence.

Price : It is unknown how much this product or service costs, but it is typical for producers to not provide pricing information. You can contact SocialFlow for information about the current price.

Pros:

✅ Helps businesses optimize their social media channels.

✅ Provides users with insights into what content is performing well on social media.

✅ Helps businesses make informed decisions about what to post.

✅ Easy to use.

✅ Affordable.

Cons:

❌ Some features are only available in the paid version.

❌ Can be overwhelming for small businesses who are just starting out on social media.

❌ Does not provide users with real-time analytics.

Falcon.io (Now brandwatch)

Falcon.io is a social media and customer experience management platform that is ideal for medium to enterprise-sized companies looking to take their social media marketing and customer experience to the next level. The platform offers a variety of features, including the ability to listen, engage, publish, advertise, measure, and build stronger connections with your audience.

One of the key features of Falcon.io is the ability to monitor social media and the internet to discover valuable information, such as trending topics, hashtags, and how your campaigns are performing. The platform also offers the ability to schedule, edit, preview, and publish all your social media posts and campaigns, ensuring brand consistency and quality with the shared Content Pool.

With Advertize, teams can save time while simplifying ad management and reporting for all channels and audiences. Additionally, Falcon.io provides a customizable inbox for all your social media channels' messages and comments, with multiple feeds, labels, and filtering options to ensure your team can moderate and respond quickly. The platform also offers a variety of measurement features, including analytics reporting, tracking traffic from social channels to your website, and the ability to generate reports in just a few clicks.

Price : Plans starting at $108 per month.

Pros:

✅ Intuitive and streamlined interface.

✅ Easy to create automations and tags.

✅ Content pool feature makes it easy to host a repository of assets that can be used across the entire team.

✅ Social listening provides a good overview.

✅ Easy to do community management with their "engage" section.

✅ Reports in the "measure" section are easy to digest and show ROI.

Cons:

❌ Issues when re-connecting channels, particularly with Instagram.

❌ Some colleagues have difficulty with scheduled posts.

❌ Cross-platform posts must be created individually.

❌ No easy way to see how posts tagged with a certain tag are performing.

❌ No drag and drop reschedule feature.

Tailwind

Tailwind is a social media management tool that helps you schedule and publish relevant content on various social media platforms. It also provides analytics, so you can see how your content is performing.

Tailwind is available as a web app and also has a desktop app for Mac and PC. It integrates with many popular social media platforms, including Twitter, Facebook, and Pinterest.

Overall, Tailwind is a great social media management tool that can help you save time and schedule your content in advance. It also provides valuable insights into your content performance, so you can optimize your social media strategy.

Price : Plans starting at $12.99 per month. A free plan is also available.

Pros:

✅ Helps you schedule and publish content on various social media platforms.

✅ Provides analytics tools to see how your content is performing.

✅ Automatically optimizes your content for each social media platform.

✅ Offers a free trial.

✅ Has a simple, user-friendly interface.

Cons:

❌ Limited customization options.

❌ Some users have reported issues with the scheduling feature.

❌ Only offers a limited number of integrations.

Loomly

Loomly is a social media management tool that is designed to simplify the work of social media managers and agencies that create and schedule posts. It is a calendar-focused tool that aims to improve the entire publishing workflow for marketing teams by providing dynamic post ideas, organizing assets in a dedicated library, previewing posts before publishing, and offering a quick and customizable approval process.

Loomly is geared towards improving the content creation and scheduling process, rather than providing in-depth analytics or influencer tracking. The tool is born out of the need for a more streamlined and efficient process for managing social media content, and it has been designed to meet the specific needs of content creators and social media managers.

Price : Plans starting at $26 per month with free trial.

Later

Later is a comprehensive social media management tool that caters to the needs of businesses looking to streamline their social media marketing efforts. Its web-based platform allows users to plan, schedule, and monitor their social media posts across multiple platforms, including Instagram, Facebook, Twitter, and Pinterest. The visual content calendar and drag-and-drop interface make it easy to plan and organize posts, while the automatic publishing feature eliminates the need for manual work once the schedule is set.

One of Later's standout features is its visual Instagram planner, which allows users to visualize their feed aesthetic and see how photos will look once published. The planner's drag-and-drop interface makes it easy to arrange posts and optimize the look of the feed. Additionally, Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.

Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with easy account switch functionality, user-generated content management, performance analytics, and integration with Linkin.bio to monetize posts.

These features make Later an ideal tool for businesses looking to streamline their social media marketing efforts and optimize their social media presence.

Price : Plans starting at $15 per month with free trial.

How to Choose the Right Social Media Management Tool for You?

Which tools are appropriate for small and medium businesses?

It is difficult to say which of these tools would be the best for small and medium businesses, as it depends on the specific needs and goals of the business. However, some tools that are known to be less expensive, popular and user-friendly for small and medium businesses include AgoraPulse, CoSchedule, Crowdfire, SocialPilot, Sendible, and eClincher.

Which tools are best for agencies and big businesses?

AgoraPulse, Sprout Social, Sendible, SocialPilot, eClincher, Hootsuite are considered to be the best tools for agency and big businesses as they offer advanced features such as team collaboration, client management, analytics, and reporting, and also have the capability to handle large number of social media accounts. These tools are designed to meet the needs of businesses that require a more robust and comprehensive social media management solution.

There are a lot of social media managers out there, so how do you choose the right one for you?

First, think about what type of business you have and what your goals are for using social media. Do you need to post updates to multiple social platforms? Do you have to track analytics? Do you need help with scheduling or content creation? Once you know what you need, you can start narrowing down your options.

Next, take a look at each tool's features and pricing. Make sure the tool has all the features you need and that it fits within your budget. Also, read reviews from other users to get an idea of how the tool works in real life.

Finally, try out a few different tools before settling on one. Most social media tools offer free trials, so take advantage of this and test out a few before making your final decision.

Conclusion

There are a lot of social media management tools out there, but these are the 15 that, we think, are essential for anyone looking to up their social media game. From scheduling posts to analyzing your performance, these tools will help you make the most out of your social media presence. So, what are you waiting for? Get started today and see how these tools can help you take your social media to the next level!