15 SEO Best Tools That Every Digital Marketer Needs

Any marketer will tell you that SEO is important. But what are the best tools to help you with your SEO? In this article, we will go over 15 SEO best tools available today.

How SEO tools work?

SEO tools help you optimize your website for search engines. They provide you with data and insights that you can use to improve your website’s ranking in search results.

There are a variety of SEO tools available, each with its own unique features and capabilities. Some common SEO tools include keyword research tools, competitive analysis tools, and link building tools.

If you want to get the most out of SEO, it is important to choose the right SEO tool for your needs. There is no one perfect SEO tool, so it is important to find one that fits your specific needs and goals.

Why should you use SEO tools?

There are many reasons why you should use SEO software tools. They can help you to optimize your website for the search engines, which can help you to get more Organic traffic. SEO tools can also help you find and fix any errors (broken links, duplicated content, crawl errors...) on your website that could be preventing it from ranking well in the search engines.

Additionally, SEO tools can help you to track your website's progress over time and see how your search engine optimization efforts are paying off. Overall, using SEO tools is a great way to improve your website's visibility and performance in the search engines.

15 SEO best tools for content marketers

There are many different SEO tools available on the market, but which ones are the best? Here is a list of the 15 SEO best tools that you should consider using:

Google Keyword Planner

Google Keyword Planner is a free tool that allows you to research and target keywords for your website or blog. You can use it to find keyword that are relevant to your business or niche, and then use those keywords to improve your website's SEO.

The tool also allows you to see how much traffic certain keywords get and their Google Ads bids, so you can choose keywords that are more likely to bring you organic traffic.

Google Analytics

Google Analytics is another free online tool that can be helpful for SEO and keyword analysis. It allows you to track how much traffic your website is getting, where that traffic is coming from, and what keywords people are using to find your site.

This information can be helpful in identifying areas where you need to improve your SEO and user experience.

MOZ

This web app is an editor that analyzes your website. It will let you know of any problems due to its weekly analysis and monitor its performance in search engines. It does this by giving you more time to optimize the site.

MOZ provides actionable on page recommendations that will help you see exactly why your site may not have been doing as well as it should be. These recommendations give clear instructions on how to resolve the problem quickly.

With the MOZ PRO web application, you can monitor your competitors' rankings and link stats. This is beneficial to marketing efforts because it gives a competitive edge in result pages. The publisher is a web application that tracks key metrics and strives to improve with new key features every month. The content editor gives you a list of your pages ranked by SEO value so that you can choose which ones to prioritize in terms of optimization.

SEMrush

SEMrush is created by a team of experts in the field of SEO and SEM. This team has knowledge and expertise to help their customers improve their online presence. It collects data on over 71 million domains and 106 million keywords / keyword phrases, where you’ll find data on organic search volume, CPCs, keyword difficulty, and more.

Marketing professionals at the country and worldwide level are using SEMrush. It can be used to make sure products are advertised correctly, find the perfect wording for an ad, or research trends in marketing. Data are relating to competition that helps with any business related project.

Google Search Console

Google Search Console is a free service from Google that helps you monitor and improve your website's search engine rankings. It provides you with data about your website's search traffic, keywords, and other factors that can impact your ranking.

Google Search Console also allows you to submit your website to Google for indexing, and to request re-indexing of new or updated content. This is a valuable tool for keeping your website's content up-to-date and ensuring that Google has the most recent version of your pages indexed.

Finally, Google Search Console can help you troubleshoot issues with your website that may be impacting your Google search rankings.

For example, if you see sudden drops in your rankings, you can use the Google Search Console to check for any messages from Google about possible issues (broken links or images). This can help you identify and resolve problems so that your website can get back on track.

Bing Webmaster Tools

Bing Webmaster Tools is a free Microsoft service that allows webmasters to add their sites to the crawler of Bing, so they appear in the search engine. Bing Webmaster Tools is the tool offered by Bing for monitoring and maintaining your site. It is as important to Bing as Google Search Console is to Google.

It can help you make sure your site is optimized and up to date. The system can also be used by website owners, administrators, Digital marketers, and web developers.

Tools and detailed reports allow you to analyze your website’s health. You can identify organic keywords coming from customers, number of views and clicks, as well as who is linking back to you.

Ahrefs

Ahrefs allows users to develop their link building and content strategies with better SEO data.

It provides web analytics with a site explorer and backlink checker, SEO reports, keyword idea and company name mention tracker, batch URL analysis and domain comparison. The SEO toolbar provides reports on URL and domain scores, number of backlinks and referring domains, and social media metrics.

A batch analysis tool will compare up to several hundred URLs or domains, and provide data regarding their metric scores such as URL and SEO scores, backlink profiles, referring domains and links by type. For those interested in viewing the collected data, the data is displayed in a single table with sorting and export options.

Ahrefs has a robot that not only updates every 15 minutes and links to 12 trillion known pages, but also understands ranking data, such as authority links and keywords.

IndexMeNow

It's important to have indexed pages on Google quickly, so IndexMeNow is the best option. The best way to get your web pages indexed quickly, developed by an expert in SEO Strategy. The IndexMeNow tool is effortless to use.

There are no complicated steps to take and doesn’t require any technical knowledge. It tests URLs on the internet and produces different results that users would find interesting. Just type in your web address and press "Save" to be indexed on Google.

IndexMeNow: What is it?

IndexMeNow is a new and cost-effective tool that allows you to submit your pages and articles to major search engines such as Google. Rather than being charged by the submission, they are charged via credits. You can buy these credits in bundles or purchase them individually as you need them.

It ensures a quick and easy indexing of your pages without you providing any particular technical skills.

Enter the exclusive promo code "OLNTOOLS" to get 10% off on any package.

Various benefits of IndexMeNow

Indexing your URL on Google can be achieved with IndexMeNow. Type any URLs you want to index into the program, and it will add them to Google within 24 hours or 48 hours.

Ubersuggest

Ubersuggest is an all-in-one SEO tool that allows businesses to find out the most popular keyword suggestions and monthly search volume. It also provides information about competitors, such as their traffic volume and competitiveness.

Ubersuggest is great for Optimizing content. Ubersuggest gives you data on which items create the most effective content based on keyword searches. It also allows you to learn on how to increase your profile and page rank by analyzing backlinks and linking patterns.

Yoast SEO Plugin

Yoast SEO is a plugin for optimizing the editorial content on WordPress. This is the most downloaded SEO plugin and perhaps the most successful one of all!

Yoast's history can be traced back to 2005 when Joost de Valk launched his website. That same year, Yoast opened up as a company as well. The premium version was released in 2012 and the official site has all the details.

The SEO plugin Yoast is a significant help, but it in no way guarantees your site will come up as the top result when someone searches for relevant keywords and search terms. There are many steps one must take to increase their site’s search engine ranking and make sure it is among the top results.

Yoast SEO is a highly recognized and respected SEO software tool. The free version of the software already offers users good practices for SEO, but becoming skilled in natural referencing is difficult because it requires specialized training to learn all the intricacies involved.

Rank Math Plugin

Rank Math is a plugin that professionals use to optimize websites. It's designed for simple WordPress-based websites, but it can be scaled for complex and sophisticated agencies too. With the Rank Math plugin, you can import functionality from Yoast. This helps in making the process of migration less difficult. When importing, all settings are copied and integrated in the Rank Math options. The software also supports Divi and Elementor, as well as WordPress Gutenberg editor.

Importantly, these processes allow Rank Math to analyze your focus keywords automatically. You also have hints for optimization of on-page content regarding your primary keywords. Rank Math has an integrated schema generator. This generates schema markups and ties these markups to product properties, recipes, blog articles, and other SEO-relevant information to display rich snippets on Bing and Google.

In addition to the textual schema generator, Rank Math adds schema markups that can be read by voice assistants, such as Alexa and Google Assistant. Rank Math works for Google News and Video. The SEO software automatically adds sitemaps, so news can be quickly indexed via the Google News bot. There is a sitemap counterpart for videos, which is intended to help rapidly index videos in the Google SERPs.

SE Ranking

SE Ranking offers powerful tools for managing keywords and backlink building, analyzing competitors. You can perform webpage audits and monitor social media posts, all from a single interface.

SE Ranking gives users access to their keyword rankings in real time across multiple search engine results pages within different countries, cities and languages. The aggregated data from the tool is updated constantly and includes the volume of searches. Users can also view their competitor insight such as backlinks, Google Ads bids and other specific metrics.

SE Ranking can help you manage backlinks and estimate link building costs. The platform considers 15 different SEO metrics, such as Google index status and page rank, along with MOZ domain authority and Ahrefs domain rank.

You can use SE Ranking to get accurate SEO "audits" and generate contact reports and fixes. These audits check your domain, description, URL structure, content, external and internal links, images and other parameters.

KWFinder

Launched in 2014 by Mangools, Key Word Finder is one of the best keyword tools. It is specialized in optimizing keyword research to find words relevant to your product or service. It has been designed for individual bloggers and website managers who take care of their own SEO through KWFinder, but is also designed for professionals and companies wishing to position themselves well with a limited budget.

The types of subscriptions offered are basic, premium, and agency. KWFinder allows you to identify long-tail keywords that are less competitive than others. KWFinder offers a variety of features to help websites rank on search engines. It can thoroughly study keywords and give a general idea on the relevance of it.

KWFinder also has a function that can generate related keywords for inserted words, and a question function that helps find better content ideas. KWFinder also helps you evaluate your competitors’ domains, which improves SEO in addition to the expectations of Internet users.

SERPstat

SERPstat is an aggregator of website data. It compares ranks on different searches, and helps companies keep track of relevant discussions in the industry. Serpstat allows digital marketers to create custom content based on long and latent keywords they give or based on an audience's queries. This software offers a range of useful features, such as keyword quality management, domain and URL analysis competitive comparison, keyword clustering, missing keyword management, API access and others.

The built-in site auditing functionality makes it easier for teams to check links and meta tags, duplicate content and fix broken links, images etc.

Serpstat has advanced features that allow you to monitor competitor ad strategies, compile budgets and keyword suggestions, and design customized campaigns. Customers can also use white-label charts, analytics, and reports monitoring their progress.

BuzzSumo

Buzzsumo is a content monitoring software that monitors the most trending content on the internet. It allows you to measure your SEO efficiency by analyzing keywords and filters. It also has a marketing monitoring option, which updates social networks to measure the performance of your posts.

With Buzzsumo's alert programs, you can find out what content is trending or recently published about your company, whether it's about your brand or your competitors.

Conclusion

Thank you for reading this article on the SEO best tools. In it, we discuss some of the most important and essential SEO software tools that any business or individual should have in their toolkit. From back linking to link building strategies, to on-page optimization techniques, these tools will help your website rank higher in search engine results pages (SERPs). So whether you're just starting out on your SEO journey or you're looking to improve upon your current tactics, make sure to check out this list of essential SEO tools!