15 SEO Best Practices to Boost Your Ranking

Olntools Oct 09, 2022
19 People Read
SEO Practices

Search algorithms have changed more than ever in the past few years. To keep up with Google’s advancements and remain competitive, you need to implement SEO best practices on your site right now. As your site becomes more and more important in today’s digital landscape, Google is making it easier than ever to find what you need. In fact, they’re giving over half a billion of organic searches per day to sites that are optimized for them — they can only become more powerful as time goes on. So, what do you need to know about optimizing your site for search engines? Keep reading to discover the top 15 things you should be doing right now if you want to see results from your efforts.


Create optimized content

optimise content

Without an optimized website, there’s not much Google can do to help you find your site’s content and grow your audience. Improve your site’s SEO by making sure that every article you create and every page you update follows best practices so that Google can read them and find them: There’s no need to add complicated or unnecessary information, but you should also avoid including “junk” content like ads that are unrelated to the page’s topic. To keep your content clear, concise, and on topic, follow these guidelines:

  • Use the right length for every piece of content.

  • Make sure every sentence contributes something to the page’s overall purpose.

  • Avoid re-writing existing content. If you want to add to an existing page or article, add a new one.

  • Don’t repeat information from other pages and articles on your site, regardless of whether it’s relevant to your topic.


Build a strong foundation

Seo Foundation

The foundation of any building is essential: without it, the walls will fall down, and the whole structure will collapse. Similarly, without a strong, solid foundation, your search engine optimization efforts will be in vain. The foundation of SEO is your content. To get started, you’ll need to create articles that are relevant, useful, and helpful to your audience. Next, you’ll want to create pages that contain relevant information, while also using keyword and meta description tags to increase their chances of being picked up by a search engine crawler.


Establish an editorial calendar

Editoral Calendar

A well-established editorial calendar is the best way to ensure that you are making progress on all of your SEO projects. It allows you to stay focused and on track, and also helps keep you from being overwhelmed. It can be as simple as a weekly schedule that includes tasks like reviewing pages for errors, updating metadata and creating new content. Or it can be more detailed, with a list of deadlines for each project that you're working on. Whatever structure you choose, make sure it's clear and easy to follow. And remember that it doesn't have to be static — you can change it as needed based on your workload or any other changes in your SEO strategy.

You may think that the best times to write new content for search engines are random. You don’t have to base your editorial calendar on how often you think about writing new content — you can also use tools to help you schedule blog posts and pages to publish over time. With a calendar, you can avoid the headaches of publishing too many unrelated posts too close together.


Don’t Forget About User Experience

User exprerience

While it’s important to focus on your SEO, you should also think about your users’ experience. If your site’s design, navigation, and content all make your users’ lives easier, it’s more likely that they’ll come back for more. Search engines are programmed to take user experience into account, so you’ll want to follow these guidelines to keep your site’s user experience top-notch:

  • Make your navigation easy to find and understand.

  • Offer a consistent, clean, and streamlined design.

  • Keep your content simple, easy to understand, and clearly written.

  • Make it easy for your users to find what they need, when they need it.

  • Include contact information on your site.

  • Use relevant internal links

  • Keep your site secure.

  • Follow Google’s Webmaster Guidelines.

  • Keep your site updated.


Use good keywords


A good keyword strategy is the foundation of any SEO effort. It’s essential to come up with relevant, high-quality keywords that are both user-friendly and easy to rank for. Keyword selection is an art as well as a science, so it’s important to test different options and keep an eye on search query trends to make sure you’re staying on top of things. And, of course, it never hurts to sprinkle your keyword list with a few extra “long tail keywords” as well—these are usually more likely to be searched for by specific types of users and can often bring in more traffic overall.

If you want more traffic, then you need to create content for people who are looking for the topics you have covered so far. This way, you can direct them right to your website!


Rank For Your Unique Content

Unique content

Search engines hate duplicate contents. The best way to get your content noticed by Google is to focus on creating unique, keyword-rich content that discusses your subject in a new and original way. While it’s important to follow SEO best practices and create high-quality pages, you should also try to find new ways to create content that Google can’t ignore. You can do this by coming up with topics that are entirely your own, as well as taking inspiration from other people’s work. In fact, you don’t have to be the first person to come up with an idea to be considered an expert. If you can find a topic that’s been discussed before, but in a new or different way, you can create content that’s unique and original.


Write for humans, not search engines

Human vs machine

There is no doubt that Google is a powerful search engine. However, it’s important to remember that Google’s primary purpose isn’t to help people discover information – it’s to help people find what they’re looking for. That means that, while SEO is an important part of the process, writing for humans should be your primary focus.

This means writing content that people want to read, not just stuff that Google can understand. Yes, you need to target keywords and include relevant metadata, but you also need to make sure your content is interesting and engaging. In other words, write for humans, not search engines.


Use a quality content strategy

Content strategy

A quality content strategy is essential to the success of any SEO campaign. It involves creating high-quality, original content that answers users’ questions and satisfies their needs. And it must be regularly updated and improved to ensure that it remains fresh, relevant and trustworthy.

While there are many different ways to implement a quality content strategy, one of the simplest is to create separate pages for each topic area that you want to cover on your site. Then, use headings and subheadings to break up the content into smaller sections that can be easily managed and built upon over time.

Another simple way to implement a quality content strategy is to create lists of topics that average users look for when searching online. Then, use those topics as building blocks for your articles, blog posts and social media posts.

A third simple way to implement a long-form content strategy is to create blog posts and other types of content that answer users’ questions and satisfy their needs. This will help you build credibility among potential customers and encourage them to return to your site in the future when they have new questions or concerns.


Don’t Over-Optimize for Any Single Search Engine


When you’re first getting started with SEO, it can be tempting to optimize everything for just one particular search engine. That’s a mistake! There are over 2,000 search engines around the world today, and there’s no guarantee that any of them will end up ranking your site. So, don’t waste your time worrying about just one search engine. Focus on optimizing for all of them instead! If you do it right, you can still rank well in a single search engine while also ranking well in other search engines that aren’t being targeted.

There are two main reasons why it’s important to avoid over-optimizing for any single search engine: risk and cost. First, if you end up ranking too high for a particular search engine, you could be exposing yourself to unwanted risks. Google changes its algorithm frequently, so it’s possible that the search engine could suddenly start devaluing your site or changing its ranking criteria without warning. That makes it risky for sites to be too dependent on anyone search engine. Second, over-optimization can be expensive! It increases the amount of labor required to keep your site up to date with the latest changes in Google’s algorithm. And that costs money! So, keep your focus on general optimization instead!


Establish a blog presence


A blog is a great way to build trust and credibility for your business. It provides a space for you to share your latest news, updates, and articles, as well as to interact with your audience. By creating a blog, you can not only build awareness of your brand but also engage with potential customers, who may be looking for answers to their questions or interested in hearing about new products or services.

Another benefit of having a blog is that it can increase search engine visibility. By creating high-quality content and posting on regular intervals, you can increase the likelihood that people will find your site through search engines like Google and Yahoo.

With all this in mind, it's clear why establishing a blog presence is essential for businesses. But what should you do? Here are some best SEO practices to get you started:

Build trust and credibility : A blog is an opportunity to establish trust and credibility with your audience. When people see that you're willing to share your thoughts and experiences on a topic that matters to them, they're more likely to take what you have to say seriously.


Use Social Media to Grow Your Audience

Social Media

Social media is a powerful tool for growth and engagement. It allows users to discover, connect, and share content in an environment that fosters authentic interactions and engagement. When used correctly, social media can be a key driver of growth.

There are several common mistakes that businesses make when using social media. Here are some of the most common ones:

  • Not focusing on engagement : Social media should be seen as an opportunity to build a community of committed customers. Engagement can take many forms, from sharing your content on social media to commenting on other people’s posts to interacting in other ways on social media platforms like Facebook Messenger or WhatsApp.

  • Not having a clear strategy : While there are many different types of social media platforms, each one has its own unique features and audience. Businesses need to understand these differences, so they can tailor their strategy appropriately.

  • Not creating a strong brand message : Your brand identity is at the heart of all of your marketing efforts. It should be consistent across all channels and reinforced with content that speaks to who you are as a company and what you offer.

  • Not investing in paid advertising : Social media is a great way to reach a large number of people at little cost. But it’s not always the best option if you want to reach the right audience and drive high levels of engagement. Paid advertising can be an effective way to reach the right you’ll need to find a topic that’s relevant to your business. This is where you can use the tools in this guide and take action. If you don’t know what your business is about, talk to your customers and collect customer feedback. Once you have a good idea of what your topic is about, it’s time to write it down.


Use the right SEO tools

Seo Tools

The best way to optimize your website's search performance is by using the appropriate tools. The most important tool you can use is a Google Search Console. This is where you can see all of your website's search engine optimization efforts at a glance, including things like Google Analytics tracking and any changes to your site's code.

In addition to Google Search Console, there are other key tools that you should be using to improve your SEO (including on-page SEO and off-page SEO). These include webmaster tools like Google Analytics and Moz. Both of these tools give you insights into how visitors are interacting with your site, which you can use to make changes accordingly. Another key tool is a Quality Score checker. This will give you an idea of how well your site is being ranked in Google so that you can make changes accordingly.


Be respectful of robots.txt and noindex directives

robot google

Robots.txt is a file placed in the root directory of your website’s domain. It tells search engines where to index your website and which pages to ignore. If you don’t have robots.txt, search engines will crawl all pages and internal links on your site, ignoring any that are marked as “not found” or “indexing disabled.” This can result in your website being listed at the bottom of search results and removed from paid advertisements.

You can see where Googlebot has detected problems with your website using the Search Console component of Google Search. You will see pages that are not indexable, which have been blocked by robots.txt, and URLs that are inaccessible. For best SEO practice, always use robots.txt directives on all pages on your site, including pages that don’t exist yet. You can also specify which pages you want to be indexed and which you don’t.


Create High-Quality Backlinks


Backlinks are one of the most important aspects of SEO. They help to increase your website's visibility by increasing the number of external links that point to it. Backlinks are important because Google uses them to determine the validity of a website's authority and trustworthiness. As such, you must create backlinks that are relevant and high-quality.

When it comes to creating backlinks, there are a number of different strategies that can be used. The most common is to ask people who know you or your business well to link to your site. This is an easy way to build up a few high-quality links quickly, but it's important to be careful about how you go about doing so. It's also important to make sure that you're not asking for anything in return for the link. Instead, focus on providing value and offering something of value in return.


Keep Up with Latest Online Trends


Online marketing has changed drastically over the past decade. With so many new platforms to navigate, it can be easy to lose sight of what’s working and what isn’t. While there are no exact rules when it comes to online marketing, there are some best SEO practices that can help you stay on top of the latest trends.

One way to stay up-to-date with the latest online marketing trends is to keep an eye on social media. Social media is where many people gather information about what they like, dislike, and want to buy. So if you see something popping up in your social feeds, you can bet that others are talking about it too. The next step is to take advantage of these conversations by asking questions and joining the conversation in order to get the word out about your business.

Another way online marketers can stay ahead of the curve is by participating in online communities and forums dedicated to their industry. By doing this, you can learn what people are looking for and what kind of content is most popular. By staying aware of current trends and staying active in these communities, you can help ensure that your business stands out from the competition and gets noticed by potential customers.



SEO is an important, but long-term process. You can’t expect to see results from your efforts in a day or even a few weeks. If you want to see immediate benefits from your SEO strategy, you need to be patient and focus on creating quality content and building a strong foundation. You can't expect to see results from your efforts in a day, or even a few weeks. With time, you will see your site's search ranking improve. As your site's ranking goes up, your site will receive more visitors and more clicks. With more search traffic, you will be able to improve your site even more.